Grain Craft House

The idea.

Grain Craft House is a unique brewery and restaurant aimed at offering a high-quality, fun, and memorable dining experience to our customers on any occasion. We value the individual preferences of our customers, and strive to customize each meal to reflect their personal taste. Our mission is to work with the environment by offering farm-to-table food, seasonal beer flavors, and a sustainable interior design. At Grain Craft House, we aim to create a warm, comfortable environment that engages our target market.

My role.

On a team of business professionals, I was the art director, designer, and only creative mind on the team. The professional brand identity I have created represents our proposed business. You will see a cohesive set of colors, typefaces, and personality used throughout. The thought out logo, website, main menu, drink menu and t-shirt designs strategically align with the company objectives.

The Process.

I ran the design process as if my team members were a real client. I presented 2 logo concept directions, received feedback, iterated, and developed the remainder of the brand in this fashion.