Levels Mixed Dining
A new kind of restaurant that takes the “what type of food do you want” out of the infamous question “where should we go to eat”
Popular opinion: The hardest question in my day is “what do you want to eat?”
The Problem:
How do we solve for the indecisive people who can’t decide where to eat, and encourage them to eat at our restaurant?
The Solution:
Rebrand from the bottom up, starting with the menu strategy.
The concept:
The concept behind the proposal is that often times groups of people have different food preferences but want to eat together. This restaurant intends to have six different floors - each incorporating a theme into the floor's design such as Mexican, Chinese, Italian, etc. Customers may order any entree from the menu regardless of which floor they are seated at.
Would you consider dining with us at Levels Mixed Dining?
Using strategic design to meet customer needs.
The typographic display on the menu design demonstrates understanding of type hierarchy, layout, spacing, legibility and effective use of color. There is a great amount of text but the menu is successful in its design and navigation.